Monday, 22 February 2016

Audience research - Focus group

 

We collected a small group of people who are roughly the audience we are aiming our Thriller opening to be targeted at and showed them the opening of the film Six Sense. Before they watched the opening we asked them several questions which were...


 
What makes you want to see a film?
How often do you go to the cinema? What would make you go more?
What would you expect from a Thriller opening?

Now that the  group have watched the opening, we then asked these questions...





What did you think was particularly effective about this opening?
Was there anything you thought was unnecessary or what would you change if this was your Thriller opening?
What sub genre of a Thriller do you think this would be?
What sub genre of Thrillers do you like?






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