Audience research: who our target audience is
For our Thriller opening we decided as a group that we would target our film at people aged 15+.
both male and female. We chose this age rating because we did research on a variety of Thriller films and the majority of the age rating certificates are 15. Also as a group we discussed how we didn't want our audience to feel that it is aimed at just 15 year olds because of the age certificate being 15 but in fact we would want our film audience being between the ages 0f 15-25 because people between the ages of 15-25 are the prime ages for cinema goers.
in past research for our audience, we created a survey to find out what certain factors that would help us create our thriller, the questions were:
We created these questions on a website called Survey Monkey and i then posted the link to the questionnaire on social networking sites like Facebook for my fiends and family to answer. After leaving the questionnaire up for a couple of weeks i gathered the results and this is what they were.
Question 1-
most people were aged 15-19.
Queston 2 -
most people preferred the sub-genre of psychological.
Question 3 -
most people said no to having dialogue in an opening.
Question 4 -
music and sound establishes an atmosphere the most in thrillers.
Question 5 -
there was a variety of answers for this question.
Question 6 -
the most important element to people who answered this question was camera work.
I took these answers on board and coorperated these into our thriller.
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